ASICS vs. Hoka: Which is the Best Running Shoe for You?

Running is more than just putting one foot in front of the other. It’s a journey, an experience, and a moment of clarity that many cherish. The gear you choose for this adventure can make all the difference. Two leading brands in the running shoe market are ASICS and Hoka One One. So, the question arises, which is better for running: ASICS or Hoka?

ASICS vs. Hoka: Which is the Best Running Shoe for You?

ASICS and Hoka offer distinct running experiences. ASICS, founded in 1949, is known for stability and traditional designs. They combine cushioning with robustness. Hoka, on the other hand, emerged in 2009 with a maximalist approach, offering plush cushioning and lightweight designs. The best choice depends on individual preferences: stability and tradition with ASICS or cushioned comfort with Hoka.

Hoka running shoes based on various criteria. Here’s a table to help you at a glance:

CriteriaASICSHoka One One
Brand HistoryFounded in 1949; “A Sound Mind in a Sound Body”Founded in 2009; known for maximalist designs
Cushioning & ComfortVaried: FlyteFoam to Gel cushioning; balanced feelUltra-plush cushioning; very comfortable feel
StabilityKnown for stability; models for overpronationNatural stability from design; specific models offered
DurabilityRobust outsoles; high mileagePlush feel may compress sooner; varies by model
WeightTypically moderate; stabilizing features add weightSurprisingly lightweight despite thick soles
AestheticsTraditional and sportyModern, chunky soles; distinctive
Price RangePremium, varies by modelPremium, varies by model

The table provides a straightforward overview of the two brands based on various factors. However, it’s crucial to note that the best shoe will always depend on an individual’s preferences, foot structure, and running needs. Testing different models from both brands can give you a personal feel for what’s right for you.

1. Brand Overview:

ASICS: Founded in 1949, ASICS stands for “Anima Sana in Corpore Sano” which translates from Latin as “A Sound Mind in a Sound Body”. They have a long-standing reputation for designing shoes that focus on stability and durability.

Hoka One One: Established much later, in 2009, Hoka brought a revolutionary approach to running shoes. Recognized for their maximalist designs, Hoka shoes provide a plush cushioned ride with oversized midsoles.

2. Cushioning and Comfort:

ASICS: ASICS offers a range of cushioning depending on the model, from the responsive FlyteFoam to the Gel cushioning system, which has become a hallmark of the brand. Their shoes cater to runners who seek a balance of cushioning and stability.

Hoka One One: Hoka’s trademark is its generous cushioning, providing an ultra-plush ride. This is great for runners who prioritize comfort over everything else, especially during long runs or when recovering from injuries.

3. Stability:

ASICS: One of ASICS’ strong suits is their focus on stability. Models like the GT series or the Kayano are specially designed for runners who overpronate or need additional arch support.

Hoka One One: Hoka also offers stability models, but their approach is slightly different. The wide base and inherent design of their shoes provide natural stability, and certain models have added features to enhance this.

4. Durability:

ASICS: ASICS shoes are known for their longevity. With robust outsole designs and high-abrasion rubber placements, many runners find that ASICS can handle hundreds of miles before showing significant wear.

Hoka One One: While Hoka shoes provide a cloud-like feel, some users have noted that they tend to wear out faster, especially in the cushioning department, as compared to more traditional shoes.

5. Weight:

ASICS: Typically, ASICS shoes might weigh a bit more due to their stabilizing features and robust construction.

Hoka One One: Despite their thick soles, Hoka shoes are surprisingly lightweight, thanks to the foam material used. This makes them a favorite among ultrarunners and those looking for a light, cushioned ride.

6. Aesthetics:

ASICS: ASICS maintains a more traditional aesthetic, with designs that are sporty yet understated.

Hoka One One: Hoka’s unique design and chunky soles are instantly recognizable. They have a more modern and polarizing look, which some adore, while others prefer a more classic design.

7. Price:

Both brands offer a range of prices depending on the model. Typically, both ASICS and Hoka come at a premium price, reflecting the research and development that goes into each pair.

Is HOKA or Asics better for plantar fasciitis?

Both HOKA and ASICS provide shoes beneficial for plantar fasciitis. HOKA offers maximalist cushioning and a wide base for stability, potentially alleviating heel pressure. ASICS emphasizes gel cushioning, especially in the heel, and many models offer targeted stability and arch support. The best choice depends on individual preference and foot structure. Trying both brands is advisable.

When dealing with plantar fasciitis, the most critical factor in choosing a shoe is to find one that provides proper arch support, cushioning, and stability. Both ASICS and HOKA offer models that cater to these needs, but they approach it differently:


  1. Cushioning: HOKA shoes are known for their maximalist cushioning, providing a plush and soft landing with each step. This can be particularly beneficial for those with plantar fasciitis as it can alleviate pressure on the heel.
  2. Arch Support: HOKA shoes generally have a good arch profile and many find relief from plantar fasciitis symptoms while using them.
  3. Wide Base: The broader base provides inherent stability, which is crucial for someone with plantar fasciitis.


  1. Gel Cushioning: ASICS utilizes gel cushioning in many of their models, which offers responsive support, particularly in the heel area where plantar fasciitis sufferers often feel pain.
  2. Stability: Many ASICS models are specifically designed for stability and support. Shoes like the Gel-Kayano series, for instance, offer excellent arch support for overpronators, which can be beneficial for those with plantar fasciitis.
  3. Variety: ASICS offers a broader range of models, from neutral to stability shoes, allowing individuals to find a shoe that best matches their gait and arch type.

Conclusion: Whether HOKA or ASICS is better for plantar fasciitis largely depends on individual preferences and foot structure. Both brands offer solid options for those with the condition. Trying on shoes from both brands and ideally consulting with a podiatrist or specialist running store can help determine the best fit for your feet and specific needs.


Is HOKA or Asics better for plantar fasciitis? Both brands offer shoes that can benefit those with plantar fasciitis. HOKA provides maximalist cushioning which can alleviate heel pressure, while ASICS offers gel cushioning and models with excellent arch support.

Are Asics running shoes good quality? Yes, ASICS is known for producing high-quality, durable running shoes that cater to a variety of foot types and running styles.

Do doctors recommend HOKA? Some doctors, especially podiatrists, do recommend HOKA shoes for patients due to their cushioning and support, especially for those with specific foot or joint issues.

What shoes compare to HOKA? Brands like Brooks, New Balance, and Altra offer models that provide cushioning and support similar to HOKA.

Is Hoka owned by Asics? No, HOKA is not owned by ASICS. HOKA One One is owned by Deckers Brands.

What are the best shoes for standing all day with plantar fasciitis? Shoes with good arch support, cushioning, and stability are crucial. Brands like ASICS, HOKA, Brooks, and New Balance have models suited for this.

Do podiatrists recommend ASICS? Yes, many podiatrists recommend ASICS due to their stability and arch support features.

Which is best brand for running shoes? This is subjective and depends on individual needs. ASICS, HOKA, Brooks, Nike, and Adidas are among the top brands often recognized for quality running shoes.

Why do people choose ASICS? People choose ASICS for their durability, stability features, and consistent performance.

Why do people love HOKA so much? Many adore HOKA for its maximalist cushioning, lightweight design, and distinctive aesthetics.

What is the big deal with HOKA? HOKA disrupted the market with its thick, cushioned soles offering a unique combination of comfort and performance.

What’s so great about HOKA shoes? HOKA shoes provide significant cushioning without being heavy, offer good stability, and cater to various foot types and running needs.

Are Hokas good for long distance running? Yes, many ultrarunners and long-distance runners prefer HOKA for their cushioning and comfort.

Are Hokas good for being on feet all day? Yes, their cushioning makes them suitable for prolonged standing or walking.

Are HOKA shoes good for walking on concrete? Yes, their thick cushioning provides protection against hard surfaces like concrete.

How long do Hokas last? Depending on usage, HOKA shoes typically last 300-500 miles.

What celebrities wear Hoka? Various celebrities have been spotted in HOKAs, including Reese Witherspoon and Pippa Middleton, due to their comfort and trendy design.

Why are Hoka shoes so thick? HOKA shoes have a maximalist design, emphasizing thick soles for enhanced cushioning.

Do Hoka shoes have arch support? Yes, several HOKA models offer good arch support.

Which HOKA shoe provides the most support? Models like the HOKA Bondi and Gaviota are known for their excellent support.

Are Hoka shoes good for joint pain? Many users with joint pain find relief with HOKA due to their cushioning and supportive design.

How many miles should you run in ASICS? Generally, ASICS shoes can last between 300-500 miles, depending on the model and usage.

What is the competitive advantage of ASICS? ASICS’ advantage lies in its blend of innovation, quality, and performance-driven designs.

What is the average life of ASICS running shoes? ASICS running shoes typically last between 300-500 miles, depending on the model and usage.

Are HOKA shoes good for bad knees? Yes, the cushioning in HOKA shoes can reduce impact and provide relief to those with knee issues.

Are Hokas good for seniors? Yes, their cushioning and stability make them a popular choice among seniors.

Are Hokas good for knee pain? Yes, the cushioning can alleviate pressure on the knees.

How often do you need to change your running shoes? Most running shoes should be replaced every 300-500 miles or when they show signs of significant wear.

Is HOKA a premium brand? Yes, HOKA is considered a premium brand in the running shoe market.

How do HOKA shoes fit compared to Brooks? Both brands fit true to size generally, but individual models may vary. Trying them on is advisable.

Is Hoka owned by New Balance? No, HOKA is owned by Deckers Brands.

What country owns Hoka? HOKA One One originated in France but is now owned by Deckers Brands, an American company.

Are Hoka shoes made for running? Yes, HOKA shoes were primarily designed for running, though many wear them for various activities.

What shoes should you not wear with plantar fasciitis? Avoid flat, unsupportive shoes, like certain flip-flops or very flat ballet flats.

Is walking barefoot good or bad for plantar fasciitis? Walking barefoot can exacerbate plantar fasciitis symptoms due to lack of support.

What kind of shoes are best for your feet? Shoes that provide good arch support, cushioning, and a comfortable fit are generally best.

Are ASICS good for standing on concrete? Yes, ASICS models with good cushioning are suitable for standing on hard surfaces like concrete.

Can you wear running shoes for walking? Yes, running shoes can be worn for walking and often provide excellent cushioning and support.

Why do podiatrists recommend New Balance? New Balance offers a wide variety of widths, supportive designs, and stability features, making them a popular recommendation by podiatrists.

What is the best running shoe for foot pain? It depends on the cause of the pain, but brands like ASICS, HOKA, and Brooks often have models recommended for foot discomfort.

Should you get running shoes a size bigger? Many runners opt for a half-size larger to accommodate foot swelling during runs.

How much should good running shoes cost? Quality running shoes typically range from $80 to $200, depending on the brand and model.


To say one brand is universally better than the other would be an oversimplification. Here’s a guideline:

  • Choose ASICS if:
    • You prioritize stability.
    • You want a shoe with proven durability.
    • You prefer a more traditional aesthetic.
  • Choose Hoka One One if:
    • You love plush cushioning above all else.
    • You’re after a lightweight shoe despite the amount of cushioning.
    • You’re open to a modern and unique design.

In the end, the best shoe is the one that meets your individual needs, feels good on your feet, and propels you towards your running goals. It’s always a good idea to try out models from both brands to see which suits your running style and preferences.