Is it Illegal to Sell Customized Nike Shoes?

Is it illegal to Sell Customized Nike Shoes?

Selling customized Nike shoes without proper authorization may potentially infringe on Nike’s intellectual property rights, leading to legal issues. It is advisable to seek legal advice and obtain necessary permissions from Nike or follow their guidelines for customization to avoid any illegal actions.

Legal AspectDescriptionPotential Legality
CustomizationCustomizing shoes with unique designs and artworkGenerally legal,
not infringing on trademark/logo rights.if permission is
Use of Nike TrademarksIncorporating Nike logos or trademarks in designs.Usually illegal
without permission.
Reselling Nike ProductsReselling genuine Nike products without modification.Generally legal,
but restrictions may

Keep in mind that this table is for informational purposes only and should not be considered legal advice. It is crucial to understand the specific laws and regulations related to intellectual property and trademark rights in your country before engaging in any commercial activities involving branded products.

If you are considering selling customized Nike shoes, consult with a legal professional to ensure you are complying with all relevant laws and obtain the necessary permissions if required.

  1. Intellectual Property Rights: Nike, like many other brands, holds intellectual property rights, including trademarks, copyrights, and design patents, for its shoes and brand identity. Customizing and reselling Nike shoes without proper authorization from Nike could potentially infringe on these rights.
  2. Licensing and Authorization: Nike may have a specific licensing or authorization process for customizing and selling their products. Without obtaining the necessary permission from Nike, selling customized Nike shoes might be considered illegal.
  3. Trademark Issues: The use of Nike’s name, logo, or other trademarked elements on customized shoes without proper authorization can lead to trademark infringement claims.
  4. Design Changes: Altering Nike shoes significantly to create customized versions that substantially differ from the original design might help avoid legal issues. However, even then, there could still be potential challenges if Nike perceives the changes as damaging to its brand image.
  5. Counterfeiting Concerns: Selling custom shoes that closely mimic the design of popular Nike models might raise concerns about counterfeiting, which is illegal and subject to severe legal consequences.
  6. Unauthorized Reselling: In some cases, even if you purchase genuine Nike shoes and then customize and resell them, unauthorized reselling might still be against Nike’s terms of service or could breach agreements with authorized retailers.

It’s crucial to understand that Nike, like many other large corporations, actively protects its brand and intellectual property. They may take legal action against unauthorized sellers of customized products if they believe their rights are being violated.

If you are considering selling customized Nike shoes or any other branded products, it’s highly recommended to seek legal advice and, if possible, consult with Nike directly to understand their policies and requirements for customizing and reselling their products legally.


Are you allowed to customize Nike shoes? Customizing Nike shoes is generally allowed for personal use, as long as the modifications do not infringe on Nike’s trademarks or intellectual property rights. However, selling customized Nike shoes commercially may require permission from Nike, depending on the extent of the customization.

Can you legally resell Nike shoes? Reselling authentic Nike shoes is generally legal, as long as the shoes were obtained through legitimate means and not through counterfeit or unauthorized channels.

Is Nike making reselling illegal? As of my last update in September 2021, Nike had not made reselling illegal. Nike’s focus has been on combating counterfeit products and unauthorized resellers, rather than targeting legal reselling practices.

Why is Nike suing sneaker customizers? Nike has sued some sneaker customizers in the past when their custom designs incorporated Nike’s protected trademarks or copyrighted materials without permission. This action is to protect their intellectual property rights.

What are Nike’s rules for resellers? Nike has guidelines for authorized resellers, and they are required to follow specific terms and conditions set by Nike. Unauthorized resellers may face legal actions if they violate Nike’s intellectual property rights or engage in deceptive practices.

Is it legal to sell custom Nike shirts? Selling custom Nike shirts may not be legal unless you have obtained explicit permission from Nike to use their trademarks or logos in your designs.

Can I sell Nike at my boutique? Selling Nike products at your boutique typically requires becoming an authorized Nike retailer. Unauthorized sales of Nike products may lead to legal consequences.

How to legally resell sneakers? To legally resell sneakers, you should obtain authentic products through authorized channels, comply with any relevant laws and regulations, and avoid using misleading or infringing materials in your marketing.

What is the penalty fee for StockX? StockX may charge penalty fees for canceling orders, failing verification, or other issues related to their service. The specific penalty fee amount can vary depending on the circumstances.

Can I use the Nike logo and sell it? Using the Nike logo and selling products with it without permission is likely to be illegal and may lead to trademark infringement claims.

Can a company sue me for reselling? If you are reselling authentic products legally, generally, a company cannot sue you for doing so. However, if you are involved in unauthorized distribution or selling counterfeit goods, you may face legal consequences.

Is reselling without permission illegal? Reselling authentic products that you own is generally legal. However, reselling products without permission from the brand owner may raise legal concerns, especially if trademark or copyright infringement is involved.

How do I not get sued by Nike? To avoid legal issues with Nike, refrain from selling counterfeit products or infringing on their trademarks. If you plan to use Nike’s branding in any way, seek permission through proper channels.

Why is Footlocker pulling Nike? As of my last update, there were no widespread reports of Footlocker pulling Nike products. Any specific actions by Footlocker related to Nike products would likely be based on contractual or business decisions between the two companies.

Why is Nike removing itself from Footlocker? As of my last update, there were no reports of Nike removing itself from Footlocker. Nike’s distribution and partnership decisions with retailers are generally based on various factors, including business strategies and market conditions.

Is it illegal to sell Nike on Etsy? Selling genuine Nike products on platforms like Etsy may be prohibited unless you are an authorized retailer. Additionally, selling counterfeit Nike products on any platform is illegal.

Are sneaker resellers legal? Sneaker reselling itself is legal when done with authentic products acquired through legitimate channels. However, some resellers may engage in illegal practices like selling counterfeits or deceiving customers.

Is it illegal to sell knock-off sneakers? Yes, selling knock-off sneakers (counterfeits) is illegal and can lead to severe legal consequences, including intellectual property infringement lawsuits.

Can you resell custom Nike products? Reselling custom Nike products may require permission from Nike, especially if their trademarks or logos are used in the customization process.

How does Nike plan to stop resellers? Nike employs various strategies to combat unauthorized reselling and counterfeit sales, such as limiting purchase quantities, implementing raffles, and using technology to identify and track products.

Is reselling shoes considered a business? Yes, reselling shoes can be considered a business if it is done on a regular and commercial scale for profit.

Can I embroider Nike and sell it? Embroidering Nike’s trademarked logo and selling it without permission is likely to infringe on their intellectual property rights and may lead to legal issues.

Can I parody a logo? Parodying a logo may be protected as a form of free speech under certain circumstances. However, it is a complex legal area, and the line between parody and infringement can be blurry. Consult a legal professional for guidance.

Does Nike logo have copyright? The Nike logo is protected by trademark law, not copyright. Trademarks serve to distinguish the source of goods and protect the brand identity.

Can you sell Nike sneakers on Shopify? Selling Nike sneakers on Shopify may not be allowed unless you are an authorized Nike retailer. Unauthorized sales of Nike products could lead to legal consequences.

Can I use Nike in my business name? Using “Nike” in your business name without permission from Nike is likely to be problematic and may infringe on their trademark rights.

Can you sell shoes to the Nike store? Nike stores typically do not buy shoes from individuals. They acquire their inventory through authorized channels and suppliers.

Are you allowed to resell Jordans? Reselling authentic Jordans obtained through legitimate means is generally allowed. However, unauthorized distribution or selling counterfeit Jordans is illegal.

Can I make a living selling sneakers? Some people can make a living by reselling sneakers, especially limited edition or rare models. However, it requires in-depth knowledge of the market and careful management of inventory and pricing.

How much does it cost to open a sneaker resell store? The cost of opening a sneaker resell store can vary significantly based on factors like location, inventory, store size, and marketing efforts.

Why won’t StockX let me sell? StockX may have specific requirements for sellers, and certain issues like verification or compliance may prevent you from selling until the matter is resolved.

Does StockX take your money? StockX acts as an intermediary, holding the payment until the transaction is successfully completed to ensure a smooth and secure process.

How much does it cost to sell shoes on GOAT? GOAT charges sellers a commission fee for each successful sale, which varies based on the final sale price of the shoes.

What are the legal challenges of Nike? Nike faces various legal challenges, including intellectual property infringement, counterfeiting, labor issues in the supply chain, and consumer protection claims, among others.

How much does Nike pay for their logo? The exact amount Nike paid for its logo is not publicly disclosed. The famous “swoosh” logo was designed by Carolyn Davidson and was reportedly purchased by Nike for a few hundred dollars in the early 1970s.

Can I use a logo if I don’t sell it? Using a logo without permission can still be a trademark infringement if it creates confusion in the marketplace or dilutes the brand’s distinctiveness.